What is Digital Marketing?
In a nutshell, digital marketing is the use of online channels – your website, social media, email etc – to advertise your business.
When you consider that 77% of British adults bought products or services online in the last year, choosing not to have an online presence means you are not only missing out on a huge chunk of the market, but you are also falling behind your competitors.
Unless you can afford to pay a team of your own people to do this for you – and let’s face it, most of us can’t - you’re likely to want to leave this to the professionals. With so many digital marketing agencies out there, some of which are good, bad and down-right ugly, how do you choose?
Why Choose Dandelion Marketing?
Bringing together the two pillars of Digital Marketing – Search Engine Optimisation and Content Marketing – we combine technical expertise with the skilled craft of professional writing to give you the best results.
Not only will your website perform better in internet searches, meaning that customers can actually find your business in the first place, but the material on your website will be what they actually want to read, whether that is information about your products or services, or other content that they are interested in and find useful.
What sets us apart from the rest??
A few things actually:
- Technical Excellence – having been in the online game since the very beginning, we’re not learning on the job like the majority of marketing providers or agencies. We know all the tricks of the trade and know how to keep up with the changes – and our results speak for themselves.
- Professional Writing – again, unlike most marketing companies who either use their technical people or employ spring-boarding graduates with an eye on their first job and unrelated degrees to do their writing for them, we do it the other way around. We have a gifted wordsmith and professional, published writer who has taken the time to learn the art of digital marketing to create flawless, interesting material that people genuinely want to read. As Google moves to favour quality over quantity, this is more important than ever.
- You're at the heart – we work with you to understand what your business wants and make that happen. Many marketing agencies have just one way of working and try to crowbar all of their customers into that one method because it suits them. We don't operate like that; all businesses are different and have their own needs and that's what we work to. Put simply, your agenda is ours.
- Quality over quantity. Wouldn't it be great to have a client book bursting at the seams? Well not for us, actually; our motivation is to do a brilliant job for the people we work with, so that means committing to the highest of standards, all of the time. We'd rather be exceptional for a few than mediocre for the masses, so the businesses we work with are guaranteed our total dedication: we'll help to grow your customer base whilst we keep ours at that 'goldilocks' level.
As a team we have worked in the industry since the early days, consistently keeping our customers at the top of search engine results so we can guarantee that we know what we’re doing. Our writer has worked both in-house for a well-known, blue chip utilities provider as well as playing a significant role in an award-winning content marketing team for a leading digital marketing agency.
We’ve honed our skills and taken the best of what we’ve learned and perfected along the way to form Dandelion Marketing with a simple message: we’re bloody good at what we do, we get great results and we get on with the job, so that you can get on with yours.
Ultimately, we’re real people who will treat you – and crucially, your customers – like real people; we won’t give you any flannel and we don’t expect any in return.